Customized games are tools for increased profit

Simlab has over 15 years experience of designing and producing customized slot machines, video poker games, lotteries and scratch tickets. To this date we have over 150 successful games released.
The games are especially created to attract a specific target group based on preferred style of games, gender, age, lifestyle, country and region. This requires a lot from the visual experience, as well as the gameplay and mathematics.

Simlab AB at sigma malta

YES! We will be in Malta at the Sigma event in november 2019. Set up a meeting with us. info@simlab.se

wild dragons simlab golden hero

November 2019. The Golden Hero game Wild Dragon is now available to players in China, Vietnam and Thailand. Try it on Happy Luke.

vegas somlab

Going to Las Vegas 15-17 October 2019? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.seimperial colors simlab

August 2019. The Golden Hero game Imperial Colours is now available to players in Asia. Try it on GPK or Happy Luke.

Going to Amsterdam 16 – 19 july 2019? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se

June 2019. The Golden Hero game Mystery Star is now available to players in China, Vietnam and Thailand. Try it on Happy Luke.

I want to thank everyone who we had interesting meetings with during G2E in Macau. Hopefully the internet and mobile gambling exhibition will move to Manilla next year and we can avoid the risk of being arrested when talking business.

macau 2018

Going to Macau 21-23 May 2019? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se

When our colleagues in Australia asked if our sales company Excubitor Games would like to support a fundraising campaign against cancer and sponsoring their car in a shitty car race, one cannot say no. So right now, Excubitor Games flag flutter in a cloud of dust in the Australian desert. The race goes across Australia, from Perth to Sydney. We all wish our friends Aaron and James good luck and hope the car holds together.
#shitboxrally

excubitor games arfica

It’s Time for Africa! We are very excited and proud to announce that Excubitor Games and Simlab have received an order to start develop a series of games for the African market. Stay tuned!

Double Luck - Macau 8 - Golden Hero

December 2018. The Golden Hero games Macau.8 and Double Luck X is now available to players in China, Vietnam and Thailand.


We will be in London at the ICE Totally Gaming Exhibition 2019. Set up a meeting with us. info@simlab.se

Lucky Stones - Golden HeroNovember 2018. The first game for Golden Hero is released in Asia.


Going to Malta 28-30 Nov 2018? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se


We’re proudly celebrating the fact that we produced and delivered our 100th and last game for SlotAmerica. There’s now enough games to recycle and keep the site running, so we’re saying thank you for four extremely fun years! SlotAmerica is a social casino hosted at Facebook, Apple and Android. You can read more here: Social Casino.


Going to Las Vegas 8-11 October 2018? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se

Simlab goes East. Simlab receives its first order via Excubitor Games. The client is Golden Hero. The order consists of a series of games with a primary focus on Asia.

Going to Macau 15-17 May 2018? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se

Simlab Paf

Legends never die. It is flattering that Paf has chosen to convert several of its classics to HTML5 and mobile user interface. Simlab helped PAF develop these games in 2003 – 2007.

Going to Las Vegas 3-5 October 2017? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se

September 2017. Simlab joins forces with Collurio Consulting and starts up Excubitor Games AB.

Going to Macau 16-18 May 2017? Drop an e-mail to arrange a meeting to discuss custom made slots. info@simlab.se

In april 2017 Simlab was invited as guest speakers at Jackpot Joy groups annual summit in Sicily. The subject was how to design slot machines.

We will be in London at the ICE Totally Gaming Exhibition 2017. Set up a meeting with us. Info@simlab.se

simlab har designat 70 social casino spel

We are proudly celebrating that we produced and delivered our 70th game since we initiated our collaboration with Winterstone/SlotAmerica about two years ago. Simlab is also happy to have renewed trust to deliver another set of games spring 2017. SlotAmerica is a social casino hosted at Facebook, Apple and Android.

Leo_simons_ICE
ICE 2014. Simlabs creative director Mats Simons and our favorite mathematician Leo Larsson trying to locate inside Excel.

Dreamgirl
Dreamgirl. In 2005 we were commissioned by PAF to design a game for a female audience. The result was historic. The game is still the most popular game at PAF. Customers claim in interviews that the game is one of their biggest reasons to play at PAF. Some say they dream about the girl in the Cash and Carry. The game still generates a GGR at 119 000 € weekly.

Simlab meets Las Vegas. WMS is one of the dominant players in Las Vegas. In 2012 and 2013, we designed five slot machines for them.

Fruits-and-Coins_slot
A game where the money rolls in. Maria Bingo ordered two new skins to their Aberrant slots in 2007. One of the games was up to us to develop and design. Who wants to play on a 3-reel with one payline, asked one of the managers. But it turned out that Fruits and coins for many years would top the list of most popular games.

Casino_king_slot
Give the Norwegians what they want. In Norway players like 3-reels and volatility. Casino King is specially designed for the norwegian bingo crowd and the game is in the top five on the bingo site at Functional Games. Functional Games with its growing bingo network, is our smallest but most cheerful customer.